There’s something about these times –maybe it’s how easy it is to broadcast our messages, how easy it is to have a tribe to pay attention to them– that seems to be promoting the glorification of The Idea. From conferences to memes, ideas have it easy this time and age. And yet, I’ never known …
Can you imagine teaching something, or evaluating someone on something you know nothing about? Can you imagine a foreman trying to get the building finished when he’s never built himself? Is it conceivable for someone to supervise the hairdresser without having any experience hairdressing? Can you delegate someone reporting the work you do in your …
You gotta love the bravado of the wantentrepreneur who talks about delegating/ outsourcing/ offshoring work he has no idea how to do himself, and has the cojones to call it “Monkey Work”. I know, I know, it sounds smart. I sounds like you’re trying to be “cost-effective”. You want to stick to “high-level” thinking. Whatever… …
Isn’t that right? There’s certainly wisdom in knowing when to quit (Seth Godin calls it “Trashing Early”), but have you ever quit doing something only to realize –or worse, go on with the sick feeling– you should have stuck to it? It’s a delicate matter. I have no easy answer for this one. But I …
One of the most annoying things about my line of work is having to politely answer over and over again questions that amount to: “How can I cheat the system?” Seriously. Let’s start with the easy stuff. If we’re talking about digital marketing (e.g. “How can I quickly/easily/cheaply get on the first page of Google?”) …
This town is chock-full of people with ideas. In fact, I’ve met people who have had great ideas for very many years. They still do. They tell everyone about it. They nurture their idea. They agonize over it. They fill with joy when it’s validated at a meetup or conference. I’m not sure any of …