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Chief Marketing Technologist For Hire™

For a select few businesses, I act as Chief Marketing Technologist (CMT). A CMT is part strategist, part creative director, part technology leader, and part teacher.

I take a hard look at your entire business, align your marketing technology with your business goals, and oversee and execute the implementation.

As part of our engagement, I can work with your business in all of these marketing technology areas:

Business Systems

I create custom collaboration tools perfectly suited to better run your business and online marketing.

  • Sales, Contact, Membership CRM ✔
  • Collaboration ✔
  • Project Management ✔
  • Task Manager ✔
  • Document Management ✔
  • Enterprise Social Network ✔
  • Text, Audio, & Video Chat ✔
  • More ✔

Marketing Audit & Strategy

I work with you to assess your marketing strategy and systems health.
We will figure out the best course of action for your digital marketing.

  • Business Goals ✔
  • Offer ✔
  • Personas ✔
  • Competitive Analysis ✔
  • Messaging ✔
  • Tactics & Campaigns ✔
  • Marketing Calendar ✔

Branding & Identity

I assess your business’ current branding, and recommend improvements as needed. As an experienced designer, I can also implement these improvements, and define branding standards for your business.

  • Branding Assessment ✔
  • Improve Logotype ✔
  • Branding Style Guide ✔
  • Templates ✔
  • Graphic Support ✔

Website

We’ll re-design and develop your website on a solid, non-proprietary technological infrastructure, following best practices in user experience and digital marketing.

  • Improved User Experience (UX) ✔
  • Improved Information Architecture ✔
  • Improved Marketing Content ✔
  • Improved Design ✔
  • Conversion Optimization ✔
  • Implement Secure, Continuously Backed-up, Managed Hosting ✔ 1
  • Customized, Developer-licensed, Premium CMS Framework ✔
  • Mobile Responsive ✔
  • Landing Pages ✔

eCommerce 2

We can enable online sales for your organization. From simple donation buttons, to enterprise-level catalog, shopping cart, and payment processing.

  • Sell Physical Products ✔
  • Sell Membership and Subscriptions ✔
  • Accept Donations ✔
  • Collect Invoice Payments ✔
  • Sell Digital Downloads Online ✔
  • Catalog and Shopping Cart ✔
  • Store Inventory Control ✔
  • Payment Gateway Integration ✔
  • Real-Time Shipping Rates ✔
  • Technical Support ✔

Online Scheduling 2

I can implement advanced online appointment scheduling for your business.

  • Set Availability for Multiple Staff, Locations, and Schedules ✔
  • Offer Classes and Workshops ✔
  • Custom Checkout Forms ✔
  • Up-sell products ✔
  • Enable Payments ✔
  • Confirmations and Reminders ✔
  • Syncs with Google Cal, iCal, Outlook, and Office 365 ✔
  • Mobile-friendly ✔
  • Time-zone corrected ✔

Search Engine Optimization

I will help you understand the costs and benefits of SEO, and optimize your new business website for better organic search engine results.

  • Keyword Research and use Strategy ✔
  • On-the-page Optimization ✔

Paid Search Marketing

We will create paid advertising campaigns with matching conversion tactics.

  • Pay-Per-Click (PPC) Campaign Design and Setup ✔
  • Pay-Per-Click (PPC) Management and Optimization ✔ 3

Email Marketing

I will set up an email marketing system for your business to nurture leads and existing client relationships.

  • Enable Email Marketing Service ✔
  • Custom, Branded, Mobile Responsiveness Email Templates ✔

Social Media

I will help your business better leverage social proof by optimizing your social media profiles.

  • Social Media Presence Optimization (Content, Branding, Graphics) ✔
  • Social Media Templates ✔

Local Search Optimization

We will optimize proximity search results for your business by implementing the top tactics for Local SEO.

  • Google My Business ✔
  • Semantic Website Schema Markup ✔
  • Optimize Local Search Directories ✔ 4

Mobile Marketing

Everything we do we will do paying attention to how it impacts your digital marketing on mobile devices, the largest, and fastest audience online.

  • Optimize mobile device user experience on all services ✔

Metrics

I will help your business obtain the data it needs to better understand the results of digital marketing efforts.

  • Set-up and Install Google Analytics and Google Webmaster Tools ✔
  • Set-up other Analytics as Needed ✔

Reporting

I will help your business get a better sense of the return on investment by creating useful dashboards and reports in your analytics.

  • Custom Analytics Dashboard ✔
  • Custom Analytics Reports ✔

Training & Support

I like to empower businesses to master their digital channels. I’m available for one-on-one, or group training.

  • Train stakeholders in best practices and digital marketing campaigns ✔
  • Technical support on all website and digital media ✔
  • Strategic and tactical support on ongoing internet marketing efforts ✔

How Does It Work?

The short answer: We’ll have to work on a custom proposal for your business.

Clearly, this is a lot of work, and it takes some time to implement it. Your business may not need all of the above, but it likely needs some of the help you don’t think it needs. I need to get an understanding of the scope of work before I can estimate how much it will cost.

How much does this cost?

Compensation for this kind of work is best tied to performance, with a retainer. We can agree to a percentage of revenue, equity, or both.

The best thing we can do is talk about it.


Let’s Do This!



1. Requires 3rd-party managed hosting subscription.
2. May require 3rd party fees and service subscriptions.
3. Ongoing PPC Management is a separate service, and does not include the cost of ads.
4. Directory listings require subscription service.