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Jab, Jab, Jab, Right Hook Book Review.

October 8, 2014 By Leave a Comment

Goodwill does seem to go around. So, when my friend Fernando Labastida asked for the abbreviated notes on Gary Vaynerchuk’s book, I thought I’d answer here, to continue something that started when I received it. You see, the book was given to me by another friend, Raúl Colón, who makes the yearly pilgrimage to SXSW More…

Filed Under: Social Media Marketing

Would you hire a “Tool Expert” to build your house?

June 19, 2012 By

There is something about titles in the online marketing world that got out of control in recent years. In a rush to show expertise beyond any expertise shown before on the infant subject of Social Media, we started seeing business cards with a title line for “Experts”, “Gurus”, “Rock-stars”, “Savant”, “Evangelists”…

Filed Under: Content Marketing, Digital Marketing, Social Media Marketing

Don’t Believe the Hype About Internet Marketing…

June 5, 2012 By

If I hear one more internet marketer using “meaningful, engaging conversations” as the argument in favor of internet marketing I’m going to throw up. On them. Why? Because it’s hype. All Internet Marketing is, is amplified work-of-mouth and networking combined. If you think about it this way, it becomes a lot easier to figure out what needs to be done.

Filed Under: Digital Marketing, Social Media Marketing

RE: SMM ROI (or: Is This Really Worth The Trouble?)

August 12, 2011 By

Gotta love acronyms. Regarding Social Media Marketing’s Return On Investment, one of the biggest questions people seem to have is: “Is This Really Worth The Trouble?” …where by “trouble”, of course, they mean “time and money”. I think this eloquent video on Social Media Marketing ROI by Socialnomic does a great job at answering this More…

Filed Under: Online Marketing, Social Media Marketing Tagged With: ,